Prepared for Arie George
Your site, rebuilt and reimagined on a modern platform
A working preview of what we discussed — not a proposal deck, but the actual deliverable.
Deliverables
What we've built so far
Complete Site Redesign
Built & deployedYour entire website rebuilt from Drupal onto a modern platform, then redesigned and expanded — new homepage, about section, expert directory with 103 specialty pages across 16 categories, an insights library with 174 articles organized into 3 content types, featured expert campaigns, full SEO infrastructure, and AI discoverability.
Before (Drupal)
8 expert categories
12 specialty pages (minimal content)
174 blog posts (single format)
No schema markup or AI visibility
After (New Site)
16 expert categories
103 specialty pages with expanded content
200+ more specialties identified for buildout
174 articles in 3 content types
303+ pages with SEO, schema & AI discoverability
Platform
Why Migrate to Next.js Instead of Upgrading Drupal?
Vident's current website runs on Drupal 7, which officially reached end of life on January 5, 2025 — ending 14 years of community support. The site currently relies on paid extended security patches at $3,500–$4,000 per year, but this is a stopgap, not a solution.
An important clarification: Modern Drupal is a capable platform. Drupal 10/11 runs on Symfony 7 and PHP 8.3, supports headless architecture, and offers robust editorial tooling. Vident's internal CRM already runs on Drupal 10 — and it works well. The argument isn't that Drupal is bad. It's that for Vident's public-facing marketing site, a different architecture is a better fit.
And critically: migrating from Drupal 7 to Drupal 10 or 11 isn't an upgrade — it's a full rebuild. The D7 migration path requires reconstructing the site from scratch on a fundamentally different codebase. Since either path requires starting over, the question becomes: which architecture best serves the site's actual needs?
Technical Infrastructure
SEO, AI Discoverability & Generative Engine Optimization
Every page is optimized for traditional search, next-generation AI answer engines, and the emerging category of Generative Engine Optimization (GEO).
Full Schema Markup on Every Page
Organization, Service, Article, Breadcrumb, FAQ, and Review schemas — six types total — promote better search rankings and enable rich snippets in Google results.
AI Discoverability (GEO)
Attorneys increasingly use AI tools to find expert witnesses. Structured, answer-first content in the format LLMs prefer to cite means Vident appears when they ask ChatGPT, Perplexity, or Google AI for recommendations.
Programmatic Page Generation
300+ pages generated from a single taxonomy file. Add a specialty, get a fully optimized landing page — no manual CMS work required. 200+ additional specialties are already identified and ready to build.
E-E-A-T Authority Signals
Named authors with JD credentials, real case citations, and verifiable expertise. Google's quality guidelines prioritize Experience, Expertise, Authoritativeness, and Trustworthiness — every page is built with this in mind.
LLM Entity Definition
llms.txt and structured entity data establish Vident Partners as a recognized authority in AI knowledge graphs and citation systems, so AI models know what Vident is and recommend it by name.
Dynamic Sitemap & OpenGraph
Auto-generated XML sitemap covering all 303+ pages, OpenGraph metadata for social sharing, and robots.txt configuration — the foundational SEO infrastructure modern sites require.
Growth Platform
Beyond the Rebuild — What's Possible
The rebuild is the foundation. These four pillars turn your website into a growth engine.
Expert Directory Expansion
Your current site lists about 25 specialties, with only 12 linking to actual content pages — most with just a paragraph or two. We've built 103 specialty pages with expanded content across 16 categories, and mapped 200+ additional specialties ready for buildout in the first 3 months.
- • 16 major expert categories (Medical, Engineering, Cyber, Construction, etc.)
- • 103 specialty pages built with expanded content — 200+ more identified
- • Each page: answer-first summary, case types, qualifications, related specialties
- • Schema markup for AI answer engines and Google featured snippets
Insights Hub (Replacing Blog)
Instead of a generic blog, restructure your 174 articles into three distinct content types that signal expertise and authority:
- • Research Briefings — Deep litigation landscape analysis on emerging trends
- • Case Analysis — Marty's legal scholarship with specific case citations and holdings
- • Practice Area Intelligence — Specialty deep-dives bridging directory and thought leadership
- • Cross-linked with expert directory pages for topical authority clusters
Featured Expert Campaigns
Spotlight a subject matter expert each month in three high-demand litigation areas, building both the expert's reputation and Vident's authority:
- • Social media & youth mental health — active MDL, growing demand
- • Fentanyl & medical toxicology — prosecution surge, expert shortage
- • Video game addiction — early-stage mass tort with momentum
- • Targeted outreach to law firms in each practice area
Performance Marketing & Outreach
Once the platform is established, augment organic growth with targeted paid campaigns and direct outreach to law firms:
- • Google Ads targeting attorney searches for specific expert types
- • LinkedIn campaigns reaching litigation partners at AmLaw 100 and regional firms
- • Email outreach sequences to firms active in featured litigation areas
- • Retargeting campaigns for attorneys who visit expert directory pages
- • Monthly reporting on lead generation, engagement, and conversion
Investment
Launch Package
Upfront
$5,000
+ $2,000/month for 12 months
Spreads your investment over 12 months — giving you the benefit of a fully launched website immediately, with ongoing improvements to search performance, content, and expert campaigns included. Month-to-month after first year · negotiable.
- Complete site rebuild on modern platform (already done)
- Domain migration and launch support
- Expert directory — 103 specialty pages built, 200+ more identified for buildout in first 3 months
- Insights hub and content creation
- Featured expert campaigns (3 campaigns)
- GEO optimization, schema markup, and AI discoverability
- Ongoing improvements, content updates, and search optimization
What You Save
Ready When You Are
Everything is built and live
Point the domain and the new site goes live. Monthly management kicks in from there — new content, SEO improvements, expert campaigns, and ongoing optimizations on a regular cadence.
Check the approval box at the top of the page to unlock payment.
Domain Launch Guide
Going Live: videntpartners.com
Prepared March 3, 2026
Peter’s Setup (Vercel)
All tasks completed March 3, 2026
videntpartners.com added to Vercel — Productionwww.videntpartners.com added with auto-redirectSwitch Nameservers in GoDaddy
Takes about 2 minutes — this is the only step remaining to go live
Go to godaddy.com and sign in with your account.
Navigate to My Products (or My Domains). Find videntpartners.com and click DNS or Manage.
Scroll down to the Nameservers section at the bottom of the page. Click “Change Nameservers”.
GoDaddy will show an option like “Enter my own nameservers (advanced)” or “I’ll use my own nameservers”. Click that.
Delete the existing GoDaddy nameservers and enter these two:
ns1.vercel-dns.comns2.vercel-dns.comGoDaddy may show a confirmation dialog — confirm the change. That’s it.
What happens next
After Launch — Quick Verification
Peter and Arie check these together once DNS propagates